Following an unserved market’s demand for simple, layman manuals on agricultural production, we set out to produce simple and easy to use manuals. This manual has been a combined effort of both industry and academic expertise in chicken rearing and the business side of things. It is part of a series of non-technical manuals from Blackwell Consulting Allianz (BCA). It is our hope that you will find this fourth edition of the manual uniquely insightful. We also hope to hear from you to help us improve further on our future work. Take time to join our mailing list to keep in touch with us.
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